Ahead - Advanced High Efficiency Alloy Drumsticks. As the name suggests, the Ahead company gained notoriety for its innovative pioneering of Aluminium Drumsticks - designed to be the most durable pair of sticks on the market. This prompted interest amongst professional musicians; in particular those playing Rock and Heavy Metal. Drummers such as Joey Jordison and Lars Ulrich partnered with the company to produce their own signature Aluminium Drumsticks. Ahead now consistently produces high-quality products for the Drummers of today including great ranges of cases and drum stools.